What to Expect at Connect 

Join PIMS for a fun, hands-on workshop where your team will design custom mailers that deliver unforgettable unboxing moments for influencers. Get ready to think outside the box, as a memorable unboxing experience drives brand loyalty, advocacy, and repeat business.

Join us for an informative session that combines industry leading research with proven expertise in driving transformation with and through measurement. Kelsey Chickering, Principal Analyst at Forrester, will unveil exclusive insights from the highly anticipated report on the state of ROI in influencer marketing, offering a comprehensive view of past trends, current landscapes, and future projections. Doug Jensen, SVP GTM Analytics & Activation and Learning CoE at Estée Lauder Companies and a pioneer in marketing measurement, will share his tested framework and formula for success. 

The conversation will cover how platforms like Linktree and CreatorIQ have adapted to support retail brand-creator collaborations for direct revenue results, while Lowe’s shares their approach to enabling their rapidly growing creator community to drive scaled revenue results. The panel will also dive into the specific tools and content that creators need to enable and deliver a successful performance-based partnership and provide a brand retailer perspective for how to implement a successful creator commerce strategy.

How are you working with creators today? How are you measuring success? Are you set up to drive meaningful revenue from the channel or are your creators leaving a trail of abandoned carts in their wake? Join Acceleration Partners, the leading partnership marketing agency, for an open discussion on tactics for aligning influencer goals with brand objectives, fostering genuine partnerships, and driving collaborative efforts that enhance bottom line and reach.

Media and entertainment have been absolutely revolutionized in this era of streaming and social media, and the streaming platforms and outlets coming out on top are the ones with strong creator marketing strategies that keep them connected to their fans and audiences. In this session, learn from talent and creative experts at Paramount, Condé Nast and Fandom about how their organizations are adapting and excelling with creators, and how online fan communities have provided new, faster methods of collecting feedback and inspiring new content.

Some brands just get it. Pop culture, generational trends, eras — the zeitgeisty moments move fast, but can be powerful vehicles to connect with consumers in the moment. Make no mistake, it takes a lot of work, taste, strategy, and good timing for brands to authentically partake in cultural movements without becoming the ‘hello, fellow kids’ meme. Listen as leaders from OPI, Huda Beauty and Kayali, and Milani Cosmetics share their wins, challenges, and learnings from carefully crafting their brands’ contributions to the culture, without getting distracted from their ultimate goals of building community and driving sales.

For the past 20 years, no platform has done more to support creators and the creator economy than YouTube—paying creators $70 billion in the past three years alone. Kim Larson and Bridget Dolan will share their insights into what makes YouTube the central hub for creators and what we can expect from the platform as we move into the next phase of the creator economy. And YouTube creator, Miss Louie, will join the stage to share her insights on what makes the platform such a powerful ally in building new and sustainable businesses.

The affiliate marketing landscape has been transformed by the evolving power of creators. This panel will explore how the industry has shifted from basic referral links to advanced strategies that boost consumer engagement and drive impressive growth. Clair Sidman, VP of Marketing at Collective Voice, will lead the discussion on how creators are redefining brand success metrics and the strategic impact of affiliate creators on enhancing brand reputation and trust.

In this interactive session, learn how to create strong brand briefs and pair them with the right creators for impactful campaigns. Through a live matchmaking activity, attendees will experience firsthand how thoughtful brief building and data-driven insights can lead to successful creator collaborations. Discover how MagicLinks' Match Intelligence recommendation system simplifies the process, making partnerships more effective & aligned with brand goals.

For creator marketing to be effective and scalable, it requires unwavering support from the highest levels of an organization. Executives play a critical role in driving successful creator marketing initiatives, and they need to be confident in how those initiatives align with broader business objectives. Leaders at Milk Makeup, amika, and L’Oréal share what matters to them most in supporting their company’s creator marketing efforts, how they prove the value of creator marketing to other stakeholders, and the resources and collaboration strategies they use to push their teams forward.

Whether you're a C-suite executive looking to support your organization's marketing transformation or a marketer seeking to make a compelling case for increased investment, this session will provide invaluable insights and actionable advice.

523 is Snapchat's one year creator program focused on growing and building diverse voices. They’re committed to helping creators from underrepresented communities get the support they need to succeed. 

Dig into our latest report, building on five years of data, on the trends & trajectory of creator marketing. Led by the CreatorIQ Research & Insights team, you’ll reflect on the state of the industry and discuss predictions for what will come next.

Marketers inherently understand the value of creator marketing, but if they can’t articulate the value, securing budget and resources to scale what’s working is going to be difficult. Collecting raw data isn’t enough — we have to uncover insights that turn into intelligence. Metrics like Earned Media Value, creator retention, and social following growth aren’t at odds with business metrics like conversion and revenue — when measured and optimized intentionally, they can go hand in hand. In this session moderated by Ashton Wall, leaders at Chubbies, Ruggable and Jones Road Beauty share how data and insights have transformed their marketing efforts.

Tapping into an unmet consumer need is a proven strategy for creating products that immediately stand out in the market. Add in excellent consumer experiences, word-of-mouth, creator marketing, and strategic creator partnerships have catapulted household brands and emerging brands alike into the social feeds and daily lives of consumers in unexpected, powerful ways. Hear from leaders at Therabody and BeatBox as they share the unique brand experiences and creator strategies that have played pivotal roles in shaping their brands’ successes today.

In this roundtable, Skeepers will dive into the key components of successful UGC campaigns, from sourcing authentic content to how and where to use that UGC in your marketing strategy to drive engagement and maximize conversions

What does it take for independent beauty brands to endure longer than the initial buzzy years and sustain long term brand growth and meaningful consumer engagement? Join us for this special panel of CEO founders from Tower 28, Danessa Myricks Beauty and Olive & June to hear how these incredible leaders’ industry experiences and day-to-day learnings help them usher their companies and teams toward future growth.

Let’s be honest; the early days of creator marketing often favored independent brands with smaller teams and lesser-known reputations to risk. Many enterprise brands with global policies, distributed workforces and carefully managed reputations were understandably hesitant to hand over the keys to their online communities to creators. But now? They’re adapting and applying the scale and power of their brands to creator marketing — and gaining ground. 

Moderated by Business Insider Senior Creator Economy Reporter Amanda Perelli, marketing leaders will discuss how their global organizations have centralized creator program management and amplified creator content to connect more deeply with consumers, and drive results.

The industry is seeing increased momentum around brands partnering with creators as a way to better connect with people and drive business outcomes, and nowadays, every advertiser can and should add creators to their business-as-usual (BAU) advertising strategy. Meta recently made some exciting new updates to their creator marketing solutions, like the ability to leverage creators within your Advantage+ catalog ads using the collections format. Meta has created new guidance and a step-by-step creator marketing playbook which goes deeper into their product suite and offers best practices on incorporating creators into your current marketing strategy. These new resources speak to the evolution of creators, bring together Meta’s portfolio of creator marketing products and explain how you can unlock the best performance by working with creators.

The world’s biggest brands and agencies are increasingly shifting dollars and resources to creator marketing. For global, widespread organizations, this shift requires new systems and standards for centralizing creator programs and ensuring consistency across markets, while also leaving room for localized strategies and regional nuances. This session with leaders from Unilever, Edelman, and Gap will delve into the strategies and challenges of building and scaling a successful creator ecosystem on a global scale, and the critical importance of brand safety in a global landscape and how to navigate complex regulatory environments.

Today, thriving communities bridge the digital and physical worlds to meet consumers anywhere they are. Join Kopari, Roblox, and Google as they share their strategies for building authentic connections with consumers via creator marketing, engaging collaborations, and exciting activations. They’ll speak to the power of creator communities, and how brands can leverage them to create unique experiences that translate into meaningful online and offline interactions. Walk away with tools for measuring community growth, creating loyal customer advocates, and driving business growth.